Business Week article

This week's business week features an article on the web/youth culture. It's a great read and I suggest you take a look at it.

The most interesting thing I found about the article was this Chicago-based company, SkinnyCorp. These guys have a T-Shirt design business that asks its community to design the best t-shirts and then they vote on it as to which are the best. They then produce these shirts and sell them. It's brilliant! They outsource their entire R&D to their potential customers, have them vote on the best T-Shirt design, and then sell them to them! No R&D costs, and they design and build exactly what their customers want (or, what the majority has voted on that they want).

Talk about leveraging Web 2.0 for a profitable business model! Id like to see those profit margins!